Distribution: 25,000
Readership: 75,000

Significant Living is a high-quality bimonthly publication produced for members of Significant Living, a nonprofit organization dedicated to serving adults in the second half of life (boomers to seniors), empowering them to live with Christ-like vitality, and inspiring them to serve others, so that our nation may be strengthened and God may be honored. We do this by providing information and opportunities to help individuals live significant, Christian lives through participation in outreach, fellowship, spiritual growth, education, and service.

Subscriber Profile
Significant Living’s audience is made up of Christian boomers and seniors who are interested in living life to the fullest. They range in age from 50 plus. While our editorial focuses strongly on the needs and interests of boomers, we also target stories and informational sidebars that will help and inspire our senior audience as well. There is also good cross-over information that appeals to both ends of the spectrum.

Members and readers of Significant Living are vibrant, God-honoring, and interested in remaining actively involved and in giving back to their families, church, communities, and the world at large. They look to Significant Living for inspiration, advice, and insights on health, finance, and spiritual growth. They travel for pleasure and participate in a wide variety of activities and service.

With more than 79 million boomers approaching retirement this year, they are one of the hottest segments in the marketplace today.

Some products and services that interest this market include products that will help them stay healthy and stay in shape, manage their finances and resources wisely, travel and leisure opportunities, books and products that will help them grow spiritually.

Key Market Facts Concerning Americans 50+

• They control 70% of all US wealth
• Bring in $2 trillion in annual income
• Own more homes than any other age group
• Account for 50% of all discretionary spending
• Purchase 41% of all new cars
• Around 16 million exercise at least three times a week
• Spend more per capita than any other age group on:
  • over the counter and other health products
  • travel and leisure

Every 8.4 seconds another baby boomer turns 50.

Statistics from Today’s Senior